Case Studies
Since 2002, the D&S team has collaborated with many renowned brands. Our primary goal is to maintain a leading position in the POS equipment market. To this end, our employees continually improve their skills, refine their production processes, and study and implement new technologies. As a result, we improve and maintain the quality of our products.
Our relationships with our clients are based on the principle of "results-oriented work." Extensive experience, responsibility, and quality have underpinned our work for years. Therefore, our company purchases retail and exhibition equipment, retail furniture, and large-format advertising printing on various surfaces. We always have a wide selection in stock and offer delivery and installation services.
Our Advantages
- A personalized and flexible approach to each client. This applies to both simple equipment and complex design orders.
- High-quality products and services at affordable prices.
- We offer discounts for regular customers.
- Custom orders are fulfilled as quickly as possible.
Retail Equipment
When choosing retail equipment, it's important to consider not only the quality of the materials, the work performed, and the price of the product, but also the convenience for potential customers. It's important to remember that this furniture isn't just for storing goods like in a warehouse; it's for use, displaying them effectively to customers, and thus selling them.
Ideally, such equipment should meet the following standards and requirements:
- operational and technical
- aesthetic
- ergonomic
- economic
- sanitary and hygienic.
Such retail equipment displays merchandise taking into account all sales principles and even tricks for potential buyers. But what should you do with merchandise that isn't selling, is sitting around, is found to be defective, or is past its selling season? This is definitely an out-of-stock item that needs help, and even retail equipment and proper product placement can help.
Stock and standard products
Stock products are those that haven't sold during a certain sales period. These products are often displayed in stores during special offers and discounts. After all, such merchandise, if it lingers in the store, takes up display and shelf space that could otherwise be occupied by better-selling items. All products also have expiration dates and sales seasons, so it's important to sell them promptly and profitably.
For this purpose, our company, D&S, offers its clients practical metal shopping baskets, clearance baskets, shelving, displays, racks, and shelves. These display cases, clearance baskets, wire and metal baskets are placed in the most advantageous locations in the sales area where related merchandise is available and where there's a lot of customer traffic, especially near the checkout line. After all, while customers are waiting in line at the checkout, they can explore what's right next to them, within easy reach.
Children are also a great scam; what parent would refuse their child another sweet or other treat? Such shelves can be used to advantageously display items that need to be sold quickly and at a discount. There are also options for rotating shelves on racks or even entire sales tables. By rotating such a rack or approaching a table, a potential buyer is likely to discover something they might have forgotten about earlier. This type of retail equipment makes it easy to find and examine products, find small items needed by the customer, and even touch them.
Such shelves in supermarkets can also be used to display standard merchandise, essentials in every home: matches, napkins, sweets, and so on. These will be items in demand. In clothing stores, these can be seasonal items or items with minor defects, and therefore discounted. Sale tables and retail displays can be used to display fruits and vegetables, household chemicals and appliances, small items, discounted items, and even clothing.
Such retail locations can be advertised with sale and promotional signs, various advertising brochures, and price tags. Something to attract the customer's attention—to come and look, learn about the promotional terms and benefits. Meanwhile, the store simply needs to recoup the cost of this product, so sales must be stimulated in various ways.
What other advantages are there?
Let's look at the example of a clearance basket, also known as a promotion basket.
The advantages of such equipment include its compactness, light weight, and often collapsible nature, making it easy to move around the retail space. It is mobile, but can also be stationary. However, this doesn't preclude its heavy-duty capacity, as it is made of metal wire coated with a special coating. This coating can be zinc or polymer. It is this coating that protects the basket, and the merchandise itself, from scratches and various mechanical damage during retail use.
Baskets are available in various sizes. These baskets have a movable lattice base, which allows you to adjust the height to suit the product being displayed and the quantity of items in the basket.
